Sign inGet started

PRPL

Purple Innovation, Inc.CIK 1643953 ☆ Sign in to watchCongress trades
Open-mkt buys · 90d
—
0 trades · 0 insiders
Open-mkt sales · 90d
—
0 trades · 0 insiders
Net · 90d
$0
Insiders on file
41

AI insights for PRPL PRO

XXXX$█.██M██+██%
XXXX$█.██M██+██%
XXXX$█.██M██+██%
XXXX$█.██M██+██%
XXXX$█.██M██+██%
AI insights for PRPL
Insider sentiment score with a plain-English explanation, conviction score on every buy, and how the stock performed 30 and 90 days after past insider buys.
Upgrade to Pro · $99/yearAlready Pro? Log in

Daily buy vs sell · 90 days

No data yet.

Insiders

InsiderRoleTradesBoughtSoldLast trade
Lucian Robert GerardChief Financial Officer1$29.4K$02026-05-04
KERBY JEFFERY SCOTTChief of Owned Retail22$120.3K$02026-03-31
HAYNOR ERIC SCOTTChief Operating Officer27$381.1K$02026-03-31
HUTCHINGS JEFFREY LAYNEChief Innovation Officer25$0$02026-03-31
DeMartini RobertChief Executive Officer58$351.7K$02026-03-31
Ulrich George TurnerPrincipal Accounting Officer38$6.1K$02026-03-31
Vogensen Todd E.Chief Financial Officer17$0$02026-03-31
Gray AdamDirector, 10% Owner15$57.09M$02025-05-02
Roddy JackChief People Officer35$61.1K$02025-03-31
McDermott TriciaChief Legal Officer6$0$02025-03-14
Coliseum Capital Management, LLCDirector, 10% Owner5$18.21M$02025-03-12
Peterson Douglas ScottDirector8$0$02024-11-15
Krausz KeiraChief Marketing Officer7$0$02024-06-20
COLISEUM CAPITAL PARTNERS, L.P.Director, 10% Owner12$11.64M$02024-01-23
DICAMILLO GARY TDirector15$48.8K$02023-08-28
DARLING SETH LANEDirector3$51.5K$02023-06-20
Serow ErikaDirector1$0$02023-06-20
McGarvey Casey KaleChief Legal Officer25$649.0K$7.33M2023-06-20
Pate R CarterDirector2$50.0K$02023-06-20
HOLLINGSWORTH CLAUDIADirector8$0$02023-06-20
Coliseum Capital Co-Invest III, L.P.Director, 10% Owner2$0$02023-04-27
Anthos PanoDirector28$39.5K$1.01M2023-04-27
ZIER DAWN M.Director5$139.0K$02023-04-27
ZEPF PAUL JDirector12$66.7K$4.23M2023-04-27
Coliseum Capital, LLCDirector, 10% Owner10$54.38M$02023-02-13
Varni Patrice AnnChief Marketing Officer22$0$02022-10-01
NUSSBAUM BENNETTInterim CFO3$0$02022-08-19
White Verdi Ray IIIChief Retail Officer15$0$639.5K2022-05-26
Legg John A.Chief Operating Officer17$24.9K$1.02M2022-03-15
Kiedaisch Gary AlanDirector11$516.8K$02022-03-04
Shackelton Christopher SDirector, 10% Owner8$85.15M$02021-12-20
Megibow Joseph BChief Executive Officer14$229.8K$02021-10-01
Coliseum Co-Invest Debt Fund, L.P.Director, 10% Owner8$1.57M$219.26M2021-05-21
Phillips Craig LeeChief Financial Officer18$24.3K$4.79M2020-09-25
InnoHold, LLCOther21$0$508.89M2020-09-14
Pearce Terry VernonOther26$0$769.05M2020-09-14
Pearce Tony MarionOther26$0$769.05M2020-09-14
Watkins Mark AndersonChief Financial Officer4$0$02019-05-30
Greenhaven Road Capital Fund 1, L.P.10% Owner21$80.0K$3.16M2018-06-08
Global Partner Sponsor I LLC10% Owner4$0$02018-03-27
Miller Scott Stewart10% Owner28$54.8K$4.12M2018-03-12

Trade history

InsiderRoleCodeTradeFiledSharesPriceValueOwned after
Lucian Robert GerardChief Financial Officer P Buy2026-05-042026-05-0660,000$0.49 $29.4K60,000SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2026-03-312026-04-0280,386— $080,385SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise deriv2026-03-312026-04-0224,116— $024,115SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2026-03-312026-04-0216,881— $016,881SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2026-03-312026-04-0221,101— $021,101SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise deriv2026-03-312026-04-0213,585— $013,585SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2026-03-312026-04-026,576— $06,576SEC↗
DeMartini RobertChief Executive Officer M Exercise2026-03-312026-04-0280,386— $01,000,120SEC↗
DeMartini RobertChief Executive Officer F Tax w/h2026-03-312026-04-0223,192$0.66 $15.3K976,928SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise2026-03-312026-04-0224,116— $0102,511SEC↗
Vogensen Todd E.Chief Financial Officer F Tax w/h2026-03-312026-04-027,079$0.66 $4.7K95,432SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2026-03-312026-04-0216,881— $096,947SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2026-03-312026-04-0221,101— $0260,805SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise2026-03-312026-04-0213,585— $080,563SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail F Tax w/h2026-03-312026-04-023,920$0.66 $2.6K76,643SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2026-03-312026-04-026,576— $041,007SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2026-03-152026-03-1762,595— $00SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2026-03-152026-03-1711,235— $00SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail D To issuer deriv2026-03-152026-03-1751,178— $00SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise deriv2026-03-152026-03-179,186— $00SEC↗
HAYNOR ERIC SCOTTChief Operating Officer D To issuer deriv2026-03-152026-03-1778,539— $00SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2026-03-152026-03-1714,097— $00SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2026-03-152026-03-1756,529— $00SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2026-03-152026-03-17314,943— $00SEC↗
Ulrich George TurnerPrincipal Accounting Officer D To issuer deriv2026-03-152026-03-1718,875— $00SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2026-03-152026-03-176,292— $00SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2026-03-152026-03-1711,235— $080,066SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise2026-03-152026-03-179,186— $069,629SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail F Tax w/h2026-03-152026-03-172,651$0.71 $1.9K66,978SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2026-03-152026-03-1714,097— $0239,704SEC↗
DeMartini RobertChief Executive Officer F Tax w/h2026-03-152026-03-1716,309$0.71 $11.6K919,734SEC↗
DeMartini RobertChief Executive Officer M Exercise2026-03-152026-03-1756,529— $0936,043SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2026-03-152026-03-176,292— $034,431SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise deriv2026-03-142026-03-1743,210— $043,210SEC↗
Vogensen Todd E.Chief Financial Officer F Tax w/h2026-03-142026-03-1712,683$0.71 $9.0K78,395SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise2026-03-142026-03-1743,210— $091,078SEC↗
HAYNOR ERIC SCOTTChief Operating Officer D To issuer deriv2025-06-062025-06-0670,043— $00SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2025-06-062025-06-0612,572— $00SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2025-06-062025-06-0612,572— $0225,607SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer D To issuer deriv2025-05-122025-05-1254,749— $00SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2025-05-122025-05-129,827— $00SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2025-05-122025-05-129,827— $068,831SEC↗
Gray AdamDirector, 10% Owner A Award deriv2025-05-022025-05-066,557,377— $026,229,508SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise deriv2025-03-312025-04-0213,585— $027,170SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2025-03-312025-04-0280,386— $0160,771SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise deriv2025-03-312025-04-0224,116— $048,231SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2025-03-312025-04-0216,881— $033,762SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2025-03-312025-04-0221,101— $042,202SEC↗
Roddy JackChief People Officer M Exercise deriv2025-03-312025-04-0216,881— $033,762SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2025-03-312025-04-026,576— $013,152SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail F Tax w/h2025-03-312025-04-024,647$0.76 $3.5K60,443SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise2025-03-312025-04-0213,585— $065,090SEC↗
DeMartini RobertChief Executive Officer M Exercise2025-03-312025-04-0280,386— $0902,746SEC↗
DeMartini RobertChief Executive Officer F Tax w/h2025-03-312025-04-0223,232$0.76 $17.7K879,514SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise2025-03-312025-04-0224,116— $054,838SEC↗
Vogensen Todd E.Chief Financial Officer F Tax w/h2025-03-312025-04-026,970$0.76 $5.3K47,868SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2025-03-312025-04-0216,881— $059,004SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2025-03-312025-04-0221,101— $0213,035SEC↗
Roddy JackChief People Officer M Exercise2025-03-312025-04-0216,881— $085,833SEC↗
Ulrich George TurnerPrincipal Accounting Officer F Tax w/h2025-03-312025-04-022,249$0.76 $1.7K28,139SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2025-03-312025-04-026,576— $030,388SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2025-03-252025-03-26166,667— $00SEC↗
DeMartini RobertChief Executive Officer F Tax w/h2025-03-252025-03-2648,167$0.79 $38.1K822,360SEC↗
DeMartini RobertChief Executive Officer M Exercise2025-03-252025-03-26166,667— $0870,527SEC↗
Roddy JackChief People Officer M Exercise deriv2025-03-152025-03-1811,499— $011,500SEC↗
Roddy JackChief People Officer M Exercise deriv2025-03-152025-03-1810,666— $00SEC↗
Roddy JackChief People Officer D To issuer deriv2025-03-152025-03-1842,090— $00SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2025-03-152025-03-1811,235— $011,235SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2025-03-152025-03-1814,097— $014,097SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2025-03-152025-03-186,292— $06,292SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2025-03-152025-03-184,253— $00SEC↗
Ulrich George TurnerPrincipal Accounting Officer D To issuer deriv2025-03-152025-03-189,037— $00SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2025-03-152025-03-1856,258— $056,529SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise deriv2025-03-152025-03-189,186— $09,186SEC↗
Roddy JackChief People Officer M Exercise2025-03-152025-03-1810,666— $057,453SEC↗
Roddy JackChief People Officer M Exercise2025-03-152025-03-1811,499— $068,952SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2025-03-152025-03-1811,235— $042,123SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2025-03-152025-03-1814,097— $0191,934SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2025-03-152025-03-186,292— $025,964SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2025-03-152025-03-184,253— $021,127SEC↗
Ulrich George TurnerPrincipal Accounting Officer F Tax w/h2025-03-152025-03-181,455$0.90 $1.3K19,672SEC↗
Ulrich George TurnerPrincipal Accounting Officer F Tax w/h2025-03-152025-03-182,152$0.90 $1.9K23,812SEC↗
DeMartini RobertChief Executive Officer M Exercise2025-03-152025-03-1856,528— $0720,197SEC↗
DeMartini RobertChief Executive Officer F Tax w/h2025-03-152025-03-1816,337$0.90 $14.7K703,860SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail F Tax w/h2025-03-152025-03-183,142$0.90 $2.8K51,505SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise2025-03-152025-03-189,186— $054,647SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise deriv2025-03-142025-03-1843,210— $086,420SEC↗
McDermott TriciaChief Legal Officer M Exercise deriv2025-03-142025-03-1836,008— $072,016SEC↗
Vogensen Todd E.Chief Financial Officer F Tax w/h2025-03-142025-03-1812,488$0.90 $11.2K30,722SEC↗
Vogensen Todd E.Chief Financial Officer M Exercise2025-03-142025-03-1843,210— $043,210SEC↗
McDermott TriciaChief Legal Officer M Exercise2025-03-142025-03-1836,008— $036,008SEC↗
McDermott TriciaChief Legal Officer F Tax w/h2025-03-142025-03-1810,176$0.90 $9.2K25,832SEC↗
Coliseum Capital Management, LDirector, 10% Owner A Award deriv2025-03-122025-03-136,229,508— $019,672,131SEC↗
Roddy JackChief People Officer A Award deriv2025-03-122025-03-18175,000— $0175,000SEC↗
Vogensen Todd E.Chief Financial Officer A Award deriv2025-03-122025-03-18450,000— $0450,000SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2025-03-122025-03-18175,000— $0175,000SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2025-03-122025-03-18350,000— $0350,000SEC↗
Peterson Douglas ScottDirector J Other2024-11-152025-02-0323,028— $023,028SEC↗
Peterson Douglas ScottDirector G Gift2024-11-152025-02-0323,028— $00SEC↗
Peterson Douglas ScottDirector G Gift2024-11-152025-02-0323,028— $03,233,959SEC↗
Roddy JackChief People Officer M Exercise deriv2024-10-252024-10-252,177— $00SEC↗
Roddy JackChief People Officer M Exercise2024-10-252024-10-252,177— $046,787SEC↗
Peterson Douglas ScottDirector G Gift2024-10-092025-02-0331,765— $00SEC↗
Peterson Douglas ScottDirector G Gift2024-10-092025-02-0331,765— $03,210,931SEC↗
DeMartini RobertChief Executive Officer P Buy2024-06-282024-06-28138,834$1.03 $143.0K663,669SEC↗
DeMartini RobertChief Executive Officer P Buy2024-06-272024-06-2810,105$1.01 $10.2K524,835SEC↗
DeMartini RobertChief Executive Officer P Buy2024-06-262024-06-2851,061$0.98 $50.0K514,730SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2024-06-202024-06-2163,303— $063,303SEC↗
Vogensen Todd E.Chief Financial Officer A Award deriv2024-06-202024-06-2172,347— $072,347SEC↗
Krausz KeiraChief Marketing Officer A Award deriv2024-06-202024-06-2156,069— $056,069SEC↗
DeMartini RobertChief Executive Officer A Award deriv2024-06-202024-06-21241,157— $0241,157SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail A Award deriv2024-06-202024-06-2140,755— $040,755SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2024-06-202024-06-2150,643— $050,643SEC↗
Ulrich George TurnerPrincipal Accounting Officer A Award deriv2024-06-202024-06-2119,728— $019,728SEC↗
Roddy JackChief People Officer A Award deriv2024-06-202024-06-2150,643— $050,643SEC↗
McDermott TriciaChief Legal Officer A Award deriv2024-06-202024-06-2151,245— $051,245SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2024-06-062024-06-0712,572— $012,572SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2024-06-062024-06-0712,572— $0177,837SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2024-05-122024-05-149,827— $09,827SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2024-05-122024-05-149,827— $030,888SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2024-03-252024-03-26128,333— $0166,667SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2024-03-252024-03-2638,334— $00SEC↗
DeMartini RobertChief Executive Officer M Exercise2024-03-252024-03-26128,333— $0463,669SEC↗
DeMartini RobertChief Executive Officer M Exercise2024-03-252024-03-2638,334— $0335,336SEC↗
Ulrich George TurnerPrincipal Accounting Officer P Buy2024-03-222024-03-264,000$1.52 $6.1K16,874SEC↗
DeMartini RobertChief Executive Officer M Exercise deriv2024-03-152024-03-1956,528— $0113,057SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2024-03-152024-03-1911,235— $022,470SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2024-03-152024-03-1914,096— $028,194SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise deriv2024-03-152024-03-199,185— $018,372SEC↗
Krausz KeiraChief Marketing Officer M Exercise deriv2024-03-152024-03-1911,644— $023,290SEC↗
Roddy JackChief People Officer M Exercise deriv2024-03-152024-03-1911,499— $022,999SEC↗
Roddy JackChief People Officer M Exercise deriv2024-03-152024-03-1910,665— $010,666SEC↗
Ulrich George TurnerPrincipal Accounting Officer D To issuer deriv2024-03-152024-03-191,895— $00SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2024-03-152024-03-19632— $00SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2024-03-152024-03-194,253— $04,253SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2024-03-152024-03-196,291— $012,584SEC↗
DeMartini RobertChief Executive Officer M Exercise2024-03-152024-03-1956,528— $0297,002SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2024-03-152024-03-1911,235— $021,061SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2024-03-152024-03-1914,096— $0165,265SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail F Tax w/h2024-03-152024-03-193,151$1.56 $4.9K45,461SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail M Exercise2024-03-152024-03-199,185— $048,612SEC↗
Krausz KeiraChief Marketing Officer F Tax w/h2024-03-152024-03-194,815$1.56 $7.5K6,829SEC↗
Krausz KeiraChief Marketing Officer M Exercise2024-03-152024-03-1911,644— $011,644SEC↗
Roddy JackChief People Officer M Exercise2024-03-152024-03-1910,665— $039,684SEC↗
Roddy JackChief People Officer F Tax w/h2024-03-152024-03-193,410$1.56 $5.3K44,610SEC↗
Roddy JackChief People Officer M Exercise2024-03-152024-03-1911,499— $048,020SEC↗
Roddy JackChief People Officer F Tax w/h2024-03-152024-03-193,163$1.56 $4.9K36,521SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2024-03-152024-03-19632— $06,147SEC↗
Ulrich George TurnerPrincipal Accounting Officer F Tax w/h2024-03-152024-03-19200$1.56 $3125,947SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2024-03-152024-03-194,253— $010,200SEC↗
Ulrich George TurnerPrincipal Accounting Officer F Tax w/h2024-03-152024-03-191,459$1.56 $2.3K8,741SEC↗
Ulrich George TurnerPrincipal Accounting Officer F Tax w/h2024-03-152024-03-192,158$1.56 $3.4K12,874SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2024-03-152024-03-196,291— $015,032SEC↗
Vogensen Todd E.Chief Financial Officer A Award deriv2024-03-142024-03-14240,741— $0240,741SEC↗
Vogensen Todd E.Chief Financial Officer A Award deriv2024-03-142024-03-14129,630— $0129,630SEC↗
McDermott TriciaChief Legal Officer A Award deriv2024-03-142024-03-14108,024— $0108,024SEC↗
McDermott TriciaChief Legal Officer A Award deriv2024-03-142024-03-14200,617— $0200,617SEC↗
Roddy JackChief People Officer A Award deriv2024-03-122025-03-14175,000— $0175,000SEC↗
Vogensen Todd E.Chief Financial Officer A Award deriv2024-03-122025-03-14450,000— $0450,000SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2024-03-122025-03-14175,000— $0175,000SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2024-03-122025-03-14350,000— $0350,000SEC↗
Peterson Douglas ScottDirector J Other2024-03-042024-03-06431,355— $03,179,165SEC↗
COLISEUM CAPITAL PARTNERS, L.PDirector, 10% Owner P Buy deriv2024-01-232024-01-2313,442,623— $013,442,623SEC↗
Peterson Douglas ScottDirector J Other2023-11-222024-02-08149,883— $02,747,810SEC↗
Roddy JackChief People Officer M Exercise deriv2023-10-252023-10-272,177— $02,177SEC↗
Roddy JackChief People Officer M Exercise2023-10-252023-10-272,177— $029,019SEC↗
DICAMILLO GARY TDirector P Buy2023-08-282023-08-3010,000$2.22 $22.2K158,478SEC↗
DeMartini RobertCEO A Award deriv2023-06-202023-06-22169,585— $0169,585SEC↗
DeMartini RobertCEO A Award deriv2023-06-202023-06-22314,943— $0314,943SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2023-06-202023-06-2262,595— $062,595SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2023-06-202023-06-2233,705— $033,705SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2023-06-202023-06-2242,290— $042,290SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2023-06-202023-06-2278,539— $078,539SEC↗
McGarvey Casey KaleChief Legal Officer A Award deriv2023-06-202023-06-2264,067— $064,067SEC↗
McGarvey Casey KaleChief Legal Officer A Award deriv2023-06-202023-06-2234,498— $034,498SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail A Award deriv2023-06-202023-06-2251,178— $051,178SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail A Award deriv2023-06-202023-06-2227,557— $027,557SEC↗
Roddy JackChief People Officer A Award deriv2023-06-202023-06-2234,498— $034,498SEC↗
Roddy JackChief People Officer A Award deriv2023-06-202023-06-2264,067— $064,067SEC↗
Krausz KeiraChief Marketing Officer A Award deriv2023-06-202023-06-2264,878— $064,878SEC↗
Krausz KeiraChief Marketing Officer A Award deriv2023-06-202023-06-2234,934— $034,934SEC↗
Ulrich George TurnerPrincipal Accounting Officer A Award deriv2023-06-202023-06-2218,875— $018,875SEC↗
Ulrich George TurnerPrincipal Accounting Officer A Award deriv2023-06-202023-06-2218,875— $018,875SEC↗
Serow ErikaDirector A Award2023-06-202023-06-2231,765— $031,765SEC↗
DARLING SETH LANEDirector A Award2023-06-202023-06-2231,765— $048,765SEC↗
DICAMILLO GARY TDirector A Award2023-06-202023-06-2235,395— $0148,478SEC↗
Pate R CarterDirector A Award2023-06-202023-06-2231,765— $048,714SEC↗
HOLLINGSWORTH CLAUDIADirector A Award2023-06-202023-06-2231,765— $073,598SEC↗
Peterson Douglas ScottDirector A Award2023-06-202023-06-2231,765— $031,765SEC↗
Gray AdamDirector, 10% Owner A Award2023-06-202023-06-2240,841— $046,855,291SEC↗
DARLING SETH LANEDirector A Award2023-06-202023-06-2731,765— $048,765SEC↗
DeMartini RobertCEO A Award deriv2023-06-162023-06-20295,000— $0295,000SEC↗
DeMartini RobertCEO A Award deriv2023-06-162023-06-20295,000— $0295,000SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise deriv2023-06-062023-06-0712,571— $025,144SEC↗
HAYNOR ERIC SCOTTChief Operating Officer M Exercise2023-06-062023-06-0712,571— $0151,169SEC↗
McGarvey Casey KaleChief Legal Officer P Buy2023-06-022023-06-0622,300$2.85 $63.6K108,436SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail P Buy2023-05-262023-05-3016,350$3.45 $56.4K39,427SEC↗
DARLING SETH LANEDirector P Buy2023-05-162023-05-1617,000$3.03 $51.5K17,000SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise deriv2023-05-152023-05-159,826— $019,654SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer M Exercise2023-05-152023-05-159,826— $09,826SEC↗
Pate R CarterDirector P Buy2023-05-152023-05-1516,949$2.95 $50.0K16,949SEC↗
DeMartini RobertCEO P Buy2023-05-152023-05-1750,000$2.97 $148.5K240,474SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail J Other2023-04-272023-05-01231— $00SEC↗
Ulrich George TurnerPrincipal Accounting Officer J Other2023-04-272023-05-0155— $00SEC↗
DICAMILLO GARY TDirector J Other2023-04-272023-05-011,131— $00SEC↗
ZEPF PAUL JDirector J Other2023-04-272023-05-01959— $00SEC↗
HAYNOR ERIC SCOTTChief Operating Officer J Other2023-04-272023-05-011,386— $00SEC↗
HOLLINGSWORTH CLAUDIADirector J Other2023-04-272023-05-01418— $00SEC↗
Anthos PanoDirector J Other2023-04-272023-05-01299— $00SEC↗
DeMartini RobertCEO J Other2023-04-272023-05-011,905— $00SEC↗
McGarvey Casey KaleChief Legal Officer J Other2023-04-272023-05-011,811— $00SEC↗
ZIER DAWN M.Director J Other2023-04-272023-05-01424— $00SEC↗
Roddy JackChief People Officer J Other2023-04-272023-05-01268— $00SEC↗
Coliseum Capital Co-Invest IIIDirector, 10% Owner J Other2023-04-272023-05-01468,145$0.10 $46.8K0SEC↗
DeMartini RobertCEO M Exercise deriv2023-03-252023-03-2755,196— $038,334SEC↗
DeMartini RobertCEO M Exercise deriv2023-03-252023-03-27111,470— $00SEC↗
DeMartini RobertCEO M Exercise2023-03-252023-03-27111,470— $0135,278SEC↗
DeMartini RobertCEO M Exercise2023-03-252023-03-2755,196— $0190,474SEC↗
KERBY JEFFERY SCOTTChief of Owned Retail P Buy2023-03-232023-03-2723,077$2.77 $63.9K23,077SEC↗
HAYNOR ERIC SCOTTChief Operating Officer P Buy2023-03-232023-03-27138,598$2.75 $381.1K138,598SEC↗
Roddy JackChief People Officer M Exercise deriv2023-03-152023-03-1610,665— $021,331SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2023-03-152023-03-16632— $0632SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise deriv2023-03-152023-03-164,252— $08,506SEC↗
McGarvey Casey KaleChief Legal Officer M Exercise deriv2023-03-152023-03-166,399— $012,799SEC↗
McGarvey Casey KaleChief Legal Officer M Exercise deriv2023-03-152023-03-161,019— $01,019SEC↗
Roddy JackChief People Officer M Exercise2023-03-152023-03-1610,665— $026,842SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2023-03-152023-03-164,252— $05,515SEC↗
Ulrich George TurnerPrincipal Accounting Officer M Exercise2023-03-152023-03-16632— $01,263SEC↗
McGarvey Casey KaleChief Legal Officer M Exercise2023-03-152023-03-166,399— $086,136SEC↗
McGarvey Casey KaleChief Legal Officer M Exercise2023-03-152023-03-161,019— $079,737SEC↗
Coliseum Capital, LLCDirector, 10% Owner P Buy2023-02-132023-02-145,960,320$4.50 $26.82M46,814,450SEC↗
Krausz KeiraChief Marketing Officer A Award deriv2022-11-112022-11-2975,757— $075,757SEC↗
Roddy JackChief People Officer M Exercise deriv2022-10-252022-10-272,177— $04,354SEC↗
Roddy JackChief People Officer M Exercise2022-10-252022-10-272,177— $016,177SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise deriv2022-10-012022-10-03268— $08,309SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise2022-10-012022-10-03268— $03,201SEC↗
Varni Patrice AnnChief Marketing Officer F Tax w/h2022-10-012022-10-0378$4.05 $3163,123SEC↗
McGarvey Casey KaleChief Legal Officer P Buy2022-09-162022-09-2030,000$2.85 $85.5K78,718SEC↗
DICAMILLO GARY TDirector P Buy2022-09-072022-09-0910,000$2.66 $26.6K113,083SEC↗
Roddy JackChief People Officer P Buy2022-09-062022-09-092,000$2.74 $5.5K14,000SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise deriv2022-09-012022-09-02268— $08,577SEC↗
Varni Patrice AnnChief Marketing Officer F Tax w/h2022-09-012022-09-0277$3.44 $2652,933SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise2022-09-012022-09-02268— $03,010SEC↗
NUSSBAUM BENNETTInterim CFO A Award deriv2022-08-192022-08-1920,000— $020,000SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise deriv2022-08-012022-08-02268— $08,845SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise2022-08-012022-08-02268— $02,819SEC↗
Varni Patrice AnnChief Marketing Officer F Tax w/h2022-08-012022-08-0277$3.52 $2712,742SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise deriv2022-07-012022-07-05268— $09,113SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise2022-07-012022-07-05268— $02,627SEC↗
Varni Patrice AnnChief Marketing Officer F Tax w/h2022-07-012022-07-0576$3.07 $2332,551SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2022-06-062022-06-0837,715— $037,715SEC↗
HAYNOR ERIC SCOTTChief Operating Officer A Award deriv2022-06-062022-06-0870,043— $070,043SEC↗
DeMartini RobertCEO A Award deriv2022-06-022023-03-1593,530— $093,530SEC↗
DeMartini RobertCEO A Award deriv2022-06-022023-03-1593,530— $093,530SEC↗
DeMartini RobertCEO A Award deriv2022-06-022022-06-0393,530— $0205,000SEC↗
DeMartini RobertCEO A Award deriv2022-06-022022-06-0393,530— $0205,000SEC↗
DeMartini RobertCEO A Award deriv2022-06-022022-06-1393,530— $0205,000SEC↗
DeMartini RobertCEO A Award deriv2022-06-022022-06-1393,530— $0205,000SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise deriv2022-06-012022-06-01268— $09,381SEC↗
Varni Patrice AnnChief Marketing Officer F Tax w/h2022-06-012022-06-0176$4.78 $3632,359SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise2022-06-012022-06-01268— $02,435SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise deriv2022-05-282022-06-013,216— $09,649SEC↗
Varni Patrice AnnChief Marketing Officer F Tax w/h2022-05-282022-06-011,049$6.02 $6.3K2,167SEC↗
Varni Patrice AnnChief Marketing Officer M Exercise2022-05-282022-06-013,216— $03,216SEC↗
Ulrich George TurnerPrincipal Accounting Officer A Award deriv2022-05-262023-03-1412,758— $012,758SEC↗
Ulrich George TurnerPrincipal Accounting Officer A Award deriv2022-05-262023-03-149,037— $09,037SEC↗
Varni Patrice AnnChief Marketing Officer A Award deriv2022-05-262022-05-3120,024— $020,024SEC↗
Varni Patrice AnnChief Marketing Officer A Award deriv2022-05-262022-05-3126,341— $026,341SEC↗
McGarvey Casey KaleChief Legal Officer A Award deriv2022-05-262022-05-3125,254— $025,254SEC↗
McGarvey Casey KaleChief Legal Officer A Award deriv2022-05-262022-05-3119,198— $019,198SEC↗
Roddy JackChief People Officer A Award deriv2022-05-262022-05-3142,090— $042,090SEC↗
Roddy JackChief People Officer A Award deriv2022-05-262022-05-3131,996— $031,996SEC↗
White Verdi Ray IIIChief Retail Officer A Award deriv2022-05-262022-05-3119,948— $015,164SEC↗
White Verdi Ray IIIChief Retail Officer A Award deriv2022-05-262022-05-3115,164— $015,164SEC↗
Gray AdamDirector, 10% Owner P Buy2022-05-252022-05-26716,280$4.78 $3.42M40,854,130SEC↗
Gray AdamDirector, 10% Owner P Buy2022-05-242022-05-26960,394$4.57 $4.39M40,137,850SEC↗
Roddy JackChief People Officer P Buy2022-05-242022-05-263,000$4.45 $13.3K12,000SEC↗
Coliseum Capital, LLCDirector, 10% Owner P Buy2022-05-202022-05-20450,000$4.84 $2.18M39,177,456SEC↗
Coliseum Capital, LLCDirector, 10% Owner P Buy2022-05-192022-05-20328,000$4.87 $1.60M38,727,456SEC↗
Coliseum Capital, LLCDirector, 10% Owner P Buy2022-05-182022-05-18987,859$4.58 $4.52M38,399,456SEC↗
Coliseum Capital, LLCDirector, 10% Owner P Buy2022-05-172022-05-18283,578$4.79 $1.36M37,393,650SEC↗
Coliseum Capital, LLCDirector, 10% Owner A Award2022-05-172022-05-1817,947— $037,411,597SEC↗
Roddy JackChief People Officer P Buy2022-05-172022-05-196,000$4.85 $29.1K9,000SEC↗
ZIER DAWN M.Director A Award2022-05-172022-05-1917,947— $042,389SEC↗
DICAMILLO GARY TDirector A Award2022-05-172022-05-1919,998— $0103,083SEC↗
ZEPF PAUL JDirector A Award2022-05-172022-05-1923,075— $095,906SEC↗
HOLLINGSWORTH CLAUDIADirector A Award2022-05-172022-05-1917,947— $041,833SEC↗
Anthos PanoDirector A Award2022-05-172022-05-1917,947— $029,920SEC↗
Coliseum Capital, LLCDirector, 10% Owner P Buy2022-05-162022-05-182,083,347$4.68 $9.75M37,110,072SEC↗
Coliseum Capital Management, LDirector, 10% Owner P Buy2022-05-132022-05-16420,000$4.46 $1.87M35,026,725SEC↗
Roddy JackChief People Officer P Buy2022-05-132022-05-163,000$4.40 $13.2K3,000SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2022-05-122022-05-1829,480— $029,480SEC↗
HUTCHINGS JEFFREY LAYNEChief Innovation Officer A Award deriv2022-05-122022-05-1854,749— $054,749SEC↗
Coliseum Capital Management, LDirector, 10% Owner P Buy2022-05-122022-05-163,678,927$3.84 $14.13M34,606,725SEC↗
DeMartini RobertCEO M Exercise deriv2022-04-032022-04-057,936— $00SEC↗
DeMartini RobertCEO M Exercise2022-04-032022-04-057,936— $023,808SEC↗
Anthos PanoDirector P Buy2022-03-312022-04-043,069$6.02 $18.5K29,343SEC↗
Anthos PanoDirector P Buy2022-03-312022-04-04209$6.01 $1.3K29,552SEC↗
Anthos PanoDirector P Buy2022-03-312022-05-193,069$6.02 $18.5K11,764SEC↗
Anthos PanoDirector P Buy2022-03-312022-05-19209$6.01 $1.3K11,973SEC↗