VITC

Vitacost.com, Inc.CIK 1401688 ☆ Sign in to watch Congress trades

Open-mkt buys · 90d

—

0 trades · 0 insiders

Open-mkt sales · 90d

—

0 trades · 0 insiders

Net · 90d

Insiders on file

AI insights for VITC PRO

XXXX	$█.██M	██	+██%
XXXX	$█.██M	██	+██%
XXXX	$█.██M	██	+██%
XXXX	$█.██M	██	+██%
XXXX	$█.██M	██	+██%

AI insights for VITC

Insider sentiment score with a plain-English explanation, conviction score on every buy, and how the stock performed 30 and 90 days after past insider buys.

Upgrade to Pro · $99/year Already Pro? Log in

Daily buy vs sell · 90 days

No data yet.

Insiders

Insider	Role	Trades	Bought	Sold	Last trade
KROGER CO	10% Owner	2	$275.43M	$0	2014-08-18
Cavalline Christopher Lee	Chief Merchandising Officer	4	$0	$0	2014-08-18
Topper Joseph R. Jr.	Chief Information Officer	5	$0	$0	2014-08-18
Marbach Mary	Gen. Counsel & Corp. Secretary	11	$0	$0	2014-08-18
Horowitz Jeffrey	Chief Executive Officer	14	$0	$0	2014-08-18
Goldfarb Stuart	Director	3	$0	$0	2014-08-18
Trapp Robert G.	Director	11	$0	$0	2014-08-18
McConnell Michael J	Director	3	$0	$0	2014-08-18
Kumin Michael Andrew	Director, 10% Owner	4	$0	$0	2014-08-18
KOZLOWSKI EDWIN J	Director	3	$0	$0	2014-08-18
HELMAN BRIAN D	Chief Financial Officer	6	$0	$0	2014-08-18
GAFFNEY CHRISTOPHER S	Director	4	$0	$0	2014-08-18
Taber Mark D.	10% Owner	6	$0	$0	2014-08-15
GREAT HILL EQUITY PARTNERS IV LP	10% Owner	6	$0	$0	2014-08-15
Zucker David A.	Chief Marketing Officer	1	$0	$0	2013-02-13
HAYES JOHN G	10% Owner	3	$0	$0	2012-02-16

Trade history

Insider	Role	Code	Trade	Filed	Shares	Price	Value	Owned after
Trapp Robert G.	Director	D To issuer deriv	2014-08-18	2014-08-19	10,000	$0.85	$8.5K	0	SEC↗
Trapp Robert G.	Director	D To issuer deriv	2014-08-18	2014-08-19	4,800	$0.50	$2.4K	0	SEC↗
Trapp Robert G.	Director	D To issuer deriv	2014-08-18	2014-08-19	4,000	$0.50	$2.0K	0	SEC↗
Trapp Robert G.	Director	J Other deriv	2014-08-18	2014-08-19	50,000	—	$0	0	SEC↗
Trapp Robert G.	Director	D To issuer deriv	2014-08-18	2014-08-19	800	$0.50	$400	0	SEC↗
Trapp Robert G.	Director	D To issuer deriv	2014-08-18	2014-08-19	5,000	$4.25	$21.3K	0	SEC↗
Trapp Robert G.	Director	D To issuer deriv	2014-08-18	2014-08-19	800	$0.50	$400	0	SEC↗
McConnell Michael J	Director	D To issuer deriv	2014-08-18	2014-08-19	5,000	$1.59	$8.0K	0	SEC↗
KOZLOWSKI EDWIN J	Director	D To issuer deriv	2014-08-18	2014-08-19	10,000	$0.85	$8.5K	0	SEC↗
KOZLOWSKI EDWIN J	Director	D To issuer deriv	2014-08-18	2014-08-19	5,000	$4.25	$21.3K	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	U Tender deriv	2014-08-18	2014-08-19	776,286	$0.96	$745.2K	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	D To issuer deriv	2014-08-18	2014-08-19	48,200	—	$0	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	D To issuer deriv	2014-08-18	2014-08-19	400,000	$2.04	$816.0K	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	J Other deriv	2014-08-18	2014-08-19	50,000	—	$0	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	D To issuer deriv	2014-08-18	2014-08-19	582,750	$4.25	$2.48M	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	D To issuer deriv	2014-08-18	2014-08-19	367,250	$3.67	$1.35M	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	D To issuer deriv	2014-08-18	2014-08-19	172,500	$0.85	$146.6K	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	D To issuer deriv	2014-08-18	2014-08-19	50,000	$2.04	$102.0K	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	D To issuer deriv	2014-08-18	2014-08-19	18,400	—	$0	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	D To issuer deriv	2014-08-18	2014-08-19	100,000	$1.39	$139.0K	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	D To issuer deriv	2014-08-18	2014-08-19	22,500	$0.85	$19.1K	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	J Other deriv	2014-08-18	2014-08-19	50,000	—	$0	0	SEC↗
Topper Joseph R. Jr.	Chief Information Officer	D To issuer deriv	2014-08-18	2014-08-19	50,000	$2.04	$102.0K	0	SEC↗
Topper Joseph R. Jr.	Chief Information Officer	D To issuer deriv	2014-08-18	2014-08-19	300,000	$2.46	$738.0K	0	SEC↗
Topper Joseph R. Jr.	Chief Information Officer	D To issuer deriv	2014-08-18	2014-08-19	30,000	$0.85	$25.5K	0	SEC↗
HELMAN BRIAN D	Chief Financial Officer	D To issuer deriv	2014-08-18	2014-08-19	125,000	—	$0	0	SEC↗
HELMAN BRIAN D	Chief Financial Officer	J Other deriv	2014-08-18	2014-08-19	330,000	—	$0	0	SEC↗
HELMAN BRIAN D	Chief Financial Officer	D To issuer deriv	2014-08-18	2014-08-19	49,500	$0.85	$42.1K	0	SEC↗
Cavalline Christopher Lee	Chief Merchandising Officer	J Other deriv	2014-08-18	2014-08-19	300,000	—	$0	0	SEC↗
Cavalline Christopher Lee	Chief Merchandising Officer	D To issuer deriv	2014-08-18	2014-08-19	30,000	$0.85	$25.5K	0	SEC↗
Cavalline Christopher Lee	Chief Merchandising Officer	D To issuer deriv	2014-08-18	2014-08-19	50,000	$2.04	$102.0K	0	SEC↗
Goldfarb Stuart	Director	D To issuer deriv	2014-08-18	2014-08-19	10,000	$0.85	$8.5K	0	SEC↗
Goldfarb Stuart	Director	D To issuer deriv	2014-08-18	2014-08-19	5,000	$4.25	$21.3K	0	SEC↗
Kumin Michael Andrew	Director, 10% Owner	D To issuer deriv	2014-08-18	2014-08-19	10,000	—	$0	0	SEC↗
Kumin Michael Andrew	Director, 10% Owner	D To issuer deriv	2014-08-18	2014-08-19	15,000	—	$0	0	SEC↗
GAFFNEY CHRISTOPHER S	Director	D To issuer deriv	2014-08-18	2014-08-19	5,000	—	$0	0	SEC↗
GAFFNEY CHRISTOPHER S	Director	D To issuer deriv	2014-08-18	2014-08-19	10,000	—	$0	0	SEC↗
KROGER CO	10% Owner	P Buy	2014-08-18	2014-08-18	3,749,701	$8.00	$30.00M	1,000	SEC↗
KROGER CO	10% Owner	P Buy	2014-08-18	2014-08-18	30,678,665	$8.00	$245.43M	30,678,665	SEC↗
Trapp Robert G.	Director	U Tender	2014-08-18	2014-08-19	738,526	$8.00	$5.91M	0	SEC↗
McConnell Michael J	Director	U Tender	2014-08-18	2014-08-19	40,000	$8.00	$320.0K	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	U Tender	2014-08-18	2014-08-19	300,000	$8.00	$2.40M	0	SEC↗
Horowitz Jeffrey	Chief Executive Officer	U Tender	2014-08-18	2014-08-19	2,365,881	$8.00	$18.93M	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	U Tender	2014-08-18	2014-08-19	35	$8.00	$280	0	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	U Tender	2014-08-18	2014-08-19	145	$8.00	$1.2K	35	SEC↗
GREAT HILL EQUITY PARTNERS IV	10% Owner	X Exercise deriv	2014-08-15	2014-08-19	210,689	—	$0	0	SEC↗
GREAT HILL EQUITY PARTNERS IV	10% Owner	X Exercise deriv	2014-08-15	2014-08-19	110,473	—	$0	0	SEC↗
GREAT HILL EQUITY PARTNERS IV	10% Owner	X Exercise deriv	2014-08-15	2014-08-19	939	—	$0	0	SEC↗
Taber Mark D.	10% Owner	X Exercise deriv	2014-08-15	2014-08-19	210,689	—	$0	0	SEC↗
Taber Mark D.	10% Owner	X Exercise deriv	2014-08-15	2014-08-19	110,473	—	$0	0	SEC↗
Taber Mark D.	10% Owner	X Exercise deriv	2014-08-15	2014-08-19	939	—	$0	0	SEC↗
Kumin Michael Andrew	Director, 10% Owner	U Tender	2014-08-15	2014-08-19	20,630	$8.00	$165.0K	0	SEC↗
GREAT HILL EQUITY PARTNERS IV	10% Owner	U Tender	2014-08-15	2014-08-19	2,182,265	$8.00	$17.46M	0	SEC↗
GREAT HILL EQUITY PARTNERS IV	10% Owner	U Tender	2014-08-15	2014-08-19	18,550	$8.00	$148.4K	0	SEC↗
GREAT HILL EQUITY PARTNERS IV	10% Owner	U Tender	2014-08-15	2014-08-19	4,161,898	$8.00	$33.30M	0	SEC↗
Taber Mark D.	10% Owner	U Tender	2014-08-15	2014-08-19	2,182,265	$8.00	$17.46M	0	SEC↗
Taber Mark D.	10% Owner	U Tender	2014-08-15	2014-08-19	18,550	$8.00	$148.4K	0	SEC↗
Taber Mark D.	10% Owner	U Tender	2014-08-15	2014-08-19	4,161,898	$8.00	$33.30M	0	SEC↗
McConnell Michael J	Director	A Award deriv	2014-06-10	2014-06-12	5,000	—	$0	5,000	SEC↗
Horowitz Jeffrey	Chief Executive Officer	A Award deriv	2014-02-04	2014-02-06	48,200	—	$0	1,770,700	SEC↗
HELMAN BRIAN D	Chief Financial Officer	A Award deriv	2014-02-04	2014-02-06	25,000	—	$0	455,000	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	A Award deriv	2014-02-04	2014-02-06	18,400	—	$0	240,900	SEC↗
HELMAN BRIAN D	Chief Financial Officer	A Award deriv	2014-01-17	2014-01-22	100,000	—	$0	430,000	SEC↗
Horowitz Jeffrey	Chief Executive Officer	A Award deriv	2014-01-17	2014-01-22	400,000	—	$0	1,722,500	SEC↗
Topper Joseph R. Jr.	Chief Information Officer	A Award deriv	2014-01-17	2014-01-22	50,000	—	$0	380,000	SEC↗
Marbach Mary	Chief Legal Officer & Corp S	A Award deriv	2014-01-17	2014-01-22	50,000	—	$0	222,500	SEC↗
Cavalline Christopher Lee	Chief Merchandising Officer	A Award deriv	2014-01-17	2014-01-22	50,000	—	$0	350,000	SEC↗
Trapp Robert G.	Director	M Exercise deriv	2013-12-17	2013-12-19	4,400	—	$0	768,926	SEC↗
Trapp Robert G.	Director	M Exercise	2013-12-17	2013-12-19	4,400	—	$0	768,926	SEC↗
Zucker David A.	Chief Marketing Officer	A Award deriv	2013-02-13	2013-02-15	45,000	—	$0	45,000	SEC↗
Trapp Robert G.	Director	A Award deriv	2013-02-13	2013-02-15	10,000	—	$0	10,000	SEC↗
Topper Joseph R. Jr.	Chief Information Officer	A Award deriv	2013-02-13	2013-02-15	30,000	—	$0	30,000	SEC↗
HELMAN BRIAN D	Chief Financial Officer	A Award deriv	2013-02-13	2013-02-15	49,500	—	$0	49,500	SEC↗
KOZLOWSKI EDWIN J	Director	A Award deriv	2013-02-13	2013-02-15	10,000	—	$0	10,000	SEC↗
GAFFNEY CHRISTOPHER S	Director	A Award deriv	2013-02-13	2013-02-15	10,000	—	$0	10,000	SEC↗
Kumin Michael Andrew	Director	A Award deriv	2013-02-13	2013-02-15	10,000	—	$0	10,000	SEC↗
Horowitz Jeffrey	Chief Executive Officer	A Award deriv	2013-02-13	2013-02-15	172,500	—	$0	172,500	SEC↗
Marbach Mary	Chief Legal Ofcr & Corp Sec	A Award deriv	2013-02-13	2013-02-15	22,500	—	$0	22,500	SEC↗
Goldfarb Stuart	Director	A Award deriv	2013-02-13	2013-02-15	10,000	—	$0	10,000	SEC↗
Horowitz Jeffrey	Chief Executive Officer	A Award deriv	2012-02-16	2012-02-21	776,286	$0.13	$100.9K	776,286	SEC↗
GAFFNEY CHRISTOPHER S	Director	A Award deriv	2012-02-16	2012-02-21	322,101	—	$0	322,101	SEC↗
HAYES JOHN G	10% Owner	A Award deriv	2012-02-16	2012-02-21	110,473	—	$0	110,473	SEC↗
HAYES JOHN G	10% Owner	A Award deriv	2012-02-16	2012-02-21	210,689	—	$0	210,689	SEC↗
HAYES JOHN G	10% Owner	A Award deriv	2012-02-16	2012-02-21	939	—	$0	939	SEC↗
Horowitz Jeffrey	Chief Executive Officer	A Award	2012-02-16	2012-02-21	2,272,727	$7.04	$16.00M	2,272,727	SEC↗
Marbach Mary	Gen. Counsel & Corp. Secreta	A Award deriv	2012-01-24	2012-01-26	100,000	—	$0	150,000	SEC↗